Introduction

                                                              

HISTORY

Comfort Inn is not only one of the industry’s most recognized hotel franchise, but also the largest brand owned by a world known hospitality holding corporation, Choice Hotels International Inc. The first Comfort Inn hotel opened in 1981 in Atlanta and was aimed at the two-star market. Today they have over 2000 locations worldwide, many of which are pet-friendly. Some of their competitors include AmericInn Hotels, Baymont Inn & Suites and Fairfield Inn by Marriot.

Their tag line “truly yours” is significant in making their guests feel welcomed and important and primarily giving them a familiar homelike feel for the duration of their stay. In the recent years they have developed a new design to increase guest loyalty. The new pleasantly cozy and inviting atmosphere gives them a competitive advantage over other midscale ranged hotels. Rooms provide a spacious area for relaxation with a fresh bedding package, votive-like lighting, and a new transforming bath with a spa-like design. The indoor and outdoor pools as well as the gym are conveniently located near the lobby area making it easier for their guests to find their way through. The breakfast area is now connected to the meeting room serving a dual purpose.

Comfort Inn is committed to their customer satisfaction, making sure they understand their client’s needs. Offering breakfast buffet, high-speed internet, cozy and comfortable beds, a free newspaper and helpful service, Comfort Inn makes their guests feel as if they were in their own homes.